How to Claim Your Business in ChatGPT (Business Hub): A Step-by-Step Guide for Indian Businesses

Last updated: 11 Nov 2026, 12:08 PM IST. Based on OpenAI's 10 November 2026 announcement of "Businesses in ChatGPT" (beta) and OpenAI's Help Center guide to setting up a business on ChatGPT.

Short answer: Yes, you can start a claim today if your business is eligible. On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. Through Business Hub, you can claim your profile, verify ownership, and — after an identity check — update details, add a product feed and see 28-day insights. Claiming is open where ChatGPT is available and the required verification is supported; OpenAI has not named India. Business Agents and local-store claims are US-only for now. OpenAI says claiming "does not guarantee higher placement or sales."

What OpenAI launched on 10 November

OpenAI's announcement introduces Businesses in ChatGPT, in beta, and a workspace called Business Hub. Once a business is claimed and verified, it can update key details and add a self-service product feed with pricing and availability. It can also see aggregated insights: mentions, website clicks, and "discovery topics" — common themes in conversations where its website is cited.

OpenAI says ChatGPT has 1.2 billion weekly users. That is OpenAI's own figure.

A separate product, Business Agents, can answer customer questions using information the business provides. It is available only to eligible ecommerce and online-service businesses in the United States.

Who can claim — and what is US-only

OpenAI's Help Center says you can claim a business if you own it or are authorized to represent it, after you verify that connection and are approved. You do not need an ads account or a ChatGPT Enterprise plan. Eligible businesses can claim an existing listing or add one "where ChatGPT is available and the required verification is supported." Availability depends on location and type. OpenAI's product page adds that claiming is initially available to eligible businesses with a website. OpenAI has not named India.

Two limits are clearly US-only today:

• Business Agents are available to eligible ecommerce and online-service businesses in the United States.
• Local stores and restaurants can currently claim only an existing US listing.

For an Indian business with a website, the documented path is a Business Hub claim (phone, business email, domain, or Shopify) followed by a Persona identity check. Whether that completes from India is what a real claim attempt will show.

How to claim your business in ChatGPT

Use a company email that stays with the firm, not a personal mailbox. Before you submit, make your name, address, phone, category and who you serve match your website and Google Business Profile. Persona may ask for a government-issued ID, business registration and proof of authority, which should match your official records.

1. Sign in to ChatGPT and open Business Hub. OpenAI's help pages say Business Hub is in the sidebar. Use the company account that will manage the profile.
2. Search for your business by name. Select the matching listing and confirm the account. Eligible online businesses that cannot find a listing may see an option to add one. If the listing is locked, the help pages say to use Contact support.
3. Pick a verification method and follow the prompts. OpenAI currently offers business phone (SMS or an automated call), business email, a website domain DNS TXT record, or a Shopify store connection. You do not need Shopify. If someone else manages your domain, ask them to add the TXT record exactly as shown, then return and select Verify domain.
4. Wait for OpenAI to approve the claim. OpenAI reviews the request and emails a decision or a request for more information. You can cancel the claim while it is under review.
5. Complete the Persona identity check. Claiming alone does not give the profile a blue check. That badge, and the ability to publish changes, connect a product feed or view insights, comes after Persona verification is approved. If you use Persona to create a new profile, that approval automatically publishes it, so continue only when you are ready.
6. Update your details and, if you sell products, add a product feed. After approval, you can update your website, description, category, logo, and delivery or return policy. If you sell products, you can upload a CSV that follows OpenAI's product feed specification, provide a hosted URL, or connect a Shopify feed. OpenAI reviews changes; they can take time to appear, and ChatGPT may also use other sources. Connecting a feed does not guarantee that ChatGPT will recommend your products.
7. Check Insights after 28 days. Insights show aggregate activity over the past 28 days.

What Insights actually measure

After claim and Persona approval, Insights in Business Hub show:

• Mentions. For an online business, a mention counts only when ChatGPT references your website. The brand name alone does not count.
• Website clicks. How often people click through to your website from ChatGPT.
• Discovery topics. Common themes in answers that mentioned or cited your business — aggregate categories, not the individual questions people asked.

OpenAI says a blank metric can mean activity has not reached a reporting threshold, data is still being collected, or reporting is unavailable — not necessarily zero activity.

Because a mention for an online business needs a website citation, pages that are worth citing still matter — the same work we recommend for generative engine optimisation (GEO) in India. Insights cover ChatGPT only, so keep your own GA4 tracking for ChatGPT visitors, and periodically check what AI tools say when customers search your business name.

What claiming does not do

OpenAI's product page is direct: claiming "does not guarantee higher placement or sales." The Help Center adds that claiming lets you manage the information you provide. It does not guarantee increased visibility, and it does not give you control over ChatGPT's independent recommendations. Advertising, OpenAI says, does not influence those independent answers.

This is not a Google Business Profile. ChatGPT may still use other sources, and a saved change does not mean every answer will update immediately.

Frequently asked questions

Can Indian businesses claim a ChatGPT profile?

Claiming is open where ChatGPT is available and the required verification is supported. OpenAI has not named India. Business Agents and local-store claims are US-only for now. Whether a given Indian business can complete verification is what a real claim attempt will show.

Does claiming improve ranking in ChatGPT?

OpenAI says claiming "does not guarantee higher placement or sales." It lets you manage the information you provide. It does not give you control over ChatGPT's independent recommendations.

Is it free?

OpenAI says you do not need an ads account or a ChatGPT Enterprise plan to claim an eligible business. OpenAI has not published a fee. We are not stating a price.

Do I need Shopify?

No. Shopify is one verification method, and Shopify merchants can also connect a product feed that way. You can also verify with a business phone, a business email, or a DNS TXT record on your website domain.

Want help getting your business facts consistent for AI answers?

GrowthOS brings SEO, AEO and GEO together, including consistent business facts and AI visibility checks. Book a demo and we will walk through what ChatGPT says about your business. Vilva cannot claim a ChatGPT profile for you; the claim should sit with the business, on a company email. OpenAI's help pages say the admin who claimed the profile can later add teammates or an agency; that flow is untested by us, and we will not promise it. Business Agents are US-only today. For conversations with Indian buyers, a WhatsApp channel such as Vilva Chat is a different product in a place customers already use — not an integration with ChatGPT. Vilva Business (Vilva Networks) is based in Kodungaiyur, Chennai.